I received an e-mail press release from Northland Fishing Tackle today, promoting the success of their walleye jigs and trolling rigs. It’s a pretty typical – albeit really well written – press release, geared toward promoting the virtues of the company’s tackle.
You can read Northland’s releases here. This one was titled “Batting a Thousand in Walleye Land.”
The thing that jumped out at me from the press release had little to do with the featured jigs, though. Here it is, from about halfway through the piece:
“Arnoldussen trolled his rigs at 1 to 1.3-mph with his engine-mounted Minn Kota electric motor. He kept his spinners tracking about halfway down over 15-feet of water, which is where the majority of his 25 final day keepers bit. He concentrated on stained “milky” water where clarity was about 2 feet. The green blades proved to be the perfect combination of flash and vibration, as well as the right match-the-hatch realism to dominate in a highly competitive tournament environment.”
And again, it got mention here:
“We ran our rigs 1 to 1.2-mph at 9 to 10 feet over 16 to 18 feet of water in Brest Bay,” said Steve. “Finding dingy—not dirty—water was the key.”
Notice the similarities? Buried within a piece about tackle are two references to the relationship between walleye success and water clarity. Think what you might about the jigs and spinners in question, but that’s a useful bit of information to take on the boat.
So, keep this in mind when you next see a new product release from an outdoor manufacturer: if you take a minute to read between the lines, you might find that manufacturer’s giving you something for free – knowledge you can put to use in the field.
